Hey everyone, it’s been quite awhile since I’ve posted anything on this blog. Life has gotten a little busy and I had been working on my other social media places like instagram (#jaycartermedia) and my podcast that you should be listening to although it is explicit as in yes we cuss as adults do (Wine, Spirits, Cigars and Anything Else).

♦The snake in the grass, and how it taught me.

I worked for a brief stint in Beverly Hills as a Wine & Spirits Specialist. The owner was not in touch with his own company. He would come in and the manager made his coffee, I would be sent to Wholefoods, to make sure we got the milk he needed for his coffee. They would then sit in back for a couple hours, deciding which client or distributor to call to either take or be taken to lunch depending on the “puffity puff scale”. The manager barely came out for the public and when she did, I was embarrassed for her. Her lack of wine knowledge showed through sometimes. If she didn’t know something she would just be rude and say; “I don’t have time for these simple, stupid questions, are you coming in to buy something or not”. I know we were in Beverly Hills, but my goodness, it was shocking when the answer could be a simple “Chablis from France is Chardonnay”. When I was hired, I had a young kid that was to train me how the job was done. Which, is a new day, and I’m not getting any younger, so… You would think after a week or two, he’d go on about his business, but no! He became my little boss everyday-not realizing his training was over, he became a self-proclaimed MinnieMe since the Manager seemed out of touch. He had no University background of any type in Wine or Spirits. He had not gone through the Court of Master Sommelier’s, No Wine, Spirits, Education, Trust (WSET). no North American Sommelier Association (NASA), no French Wine Scholar (FWS). NOTHING! He was proud he had read and was self taught which is good, but not the language of wine. It truly is a language to understand, to know why a wine can age, and why others cannot. Why a Pinot Noir should be paired with Salmon, and another would over power it. To understand the words used like sanguine, stone fruit, wet stone, forest floor, herbaceous, dark berry fruit, grapefruit and petrol-they all describe certain wines, notes on the nose, and sometimes taste. Also to learn why the same wine, produced by the same winemaker can have a different mouth feel depending on the storage vessel and other ways. Needless to say, I was shocked to see people’s lack of education in this particular “uppety up” wine world, serving people in the sheik metropolitan community-although money doesn’t mean they know wine, wouldn’t that be our job to not only sell the wine to people, but to have some sort of ethical standard? Which brings me to why I’m writing this now!

I don’t believe in just complaining and blaming others, I decided to go back to working for myself as I’ve always done. Although I thought it would be good for me to work in a fancy establishment, I forgot the underlying motives. We all have to make money, but it can be done providing excellent service to those who willfully are spending their hard earned money with you.

♦Wine Tasting by your personal Sommelier for the day.

I’ll be doing Wine Tasting & Wine Consulting for wines to drink now and others that are suitable for cellar aging in the Los Angeles and Orange County area-although, have wine will travel! So if you’d like to book one for family, friends, corporate events please do so. You can email me at JayWineLA@gmail.com or message me anytime of day. I’am able to do various price points and theres good wine value for just about everyone.

♦I love wine, but I can’t afford it.

Don’t think you cannot afford to do a wine tasting ever! Even if you’re on a budget… I have good quality wine for everyone. If each of your friends pitches in $10-$20 each, you’ll have a wonderful time staying in and not to mention; hang out with your friends drinking instead of having to do all the entertaining. I’am your personal Sommelier here to talk to your guests, walking everyone through the tasting. Some education along the way, but not in a college-type setting. Wine tasting should be fun. The best part is the moments you share and the memories you make.

♦Is it good for a dating experience or couples?

Good for dating AF! It gives you and your date an opportunity to be together, but to also see how you react with each others friends. If its someone new that you don’t know very well. You have safety in numbers. You can send that person off on a positive note, but not having to be stuck cornered somewhere; or you might just learn that certain something about that person that says He/She’s the one.

♦Corporate Events

In a word… Hell yes! Wine is the number one socially accepted alcoholic beverage-bar none.  Sometimes the upper echelon and the blue collar guys/gals get along and are cordial to each other. But in a setting thats not work related, have nothing in common and you’ll see the room split surreptitiously. Wine is your glue to keep everyones attention (at least for a little while).

Wine tasting is also a  controlled alcoholic environment. I do measured pours to ensure everyone is treated the same, and no favoritism is shown as well as to not have an uncontrolled intoxication incident.

I also suggest Uber and Lyft. In today’s society there’s no reason to get a DUI and doing a company function, possibly a tax deductible option (I’m not a tax attorney-please refer to your tax professional)

♦How long is a Wine Tasting?

Wine tastings are about 2 hours on average, depending on wine being poured and how many people.

♦How many people do you need to do a tasting?

It’s not really how many I need, but on average, most of my tastings have been between 10-14 people. The more people you have, the more bottles that might be needed.

♦How many bottles? 

This depends on the size of the group, and the bigger one would be how much do you want to spend. I’d say on average, 5-6 bottles. For me personally, I like a to have a glass or two of Champagne/Sparkling Wine to start things off and kind of get the palette ready for the wine. I’d also, as gross as it may sound; I wouldn’t brush my teeth before tasting wine. It has that same effect as brushing before orange juice. But you can alway brush after!

♦What should be the attire? Is there any don’ts?

It’s your group, have everyone dress how you like. I’ve had some guests that want to do a 90’s theme, or SuperHero theme-I will show up as VinoMan. Generally, just clean casual, comfortable clothing-its about the time shared and joining together; or at least thats my perspective. As far as “don’ts” go; I’m classically trained as in “no scents in the room during tasting” we couldn’t even have coffee with us, and told not to have any that day. But, people want to be little fragrant, clean or seductive smells. I get that, so just ask guests not to bath in their perfumes.

Small fun fact there’s different levels of scent in the perfume world and it would help if people were taught! From weakest to strongest in scent; Eau de Cologne, Eau de toilette, Eau de Parfum. Yes I actually had to learn that for Oenology!

♦Book a wine tasting!

Let me know when and where. Please email as I don’t talk on the phone. If I’m with a client they have my undivided attention. The phone has become a distraction and I don’t want it to interrupt your experience either.

You can email right here below!


Or you can use this contact form below. I just find it easier to store my email for your phone. Use whichever you prefer!




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