via A private wine tasting in Palos Verdes

BLIND wine tasting. Test your palate.

  • THURSDAY 10/18/18
  • 7:00pm

No judgement on your palate, no right or wrong answer. This is a great way that I’ve learned to buy what I enjoy, instead of what others tell me is good. Wine is one of the oldest beverages, yet one of the most misunderstood. Marketing has taken the forefront and left us in the dark as to what tastes good.

I’m a Sommelier that presets wine as it is. I don’t get paid extra to push a wine on you. I’m not given a kickback by a vineyard or distribution company to serve their wine. I’m doing this because I love wine and I think everyone else should find a gem in their price range. I’m making this as affordable as I can, and keep my hosts happy with customers at the same time. I will have wine in the $125+ range and I’ll have a $20 wine thats probably going to knock your socks off! Enjoy tasting some wines blind!


Early Bird wine tasting event.

LOCATION: Think Prime Steakhouse 29601 Western Ave. Rancho Palos Verdes CA 90275 TIME: 7:00PM sharp Wine tasting in the BLIND. See if what you’re ordering is because its really good, or do you order with unintentional peer pressure. There’s no judgment, no right or wrong answer. I do these for people to learn to enjoy wine at all price points. Yes there will be well known wine in the $125+ range, and probably a $20 wine thats going to knock your socks off! LOCATION: Think Prime Steakhouse 29601 Western Ave. Rancho Palos Verdes CA 90275 TIME: 7:00PM sharp





The taste of French and Californian wines

Discover the amazing tasting of Pinot Noir from where they’ve started in Burgundy, alongside their American counterparts. Enjoy a guided comparative tasting by a knowledgeable Sommelier. Learn the differences of soil types and different climate that contribute to the wines unique tastes. Pinot is just one example. We’ll have an experience awaiting you and your family and friends. Cheese plate included.

Available by-appointment. 7-10 day advance notice is needed as bookings have me filling up fairly quickly. 2 guest minimum. $50 per person | $40 for Wine Club members. 

Book your reservation.


Wine Club, Group, Society, Delivery

I’ve worked with vineyards to bring you some delicious wine. Wine from both France and the United States. Whether you prefer white wine, red wine, or a blend of both. You’ll be able to have 1,3,6 heck 12 wines sent directly to your house. Deliveries can be made every month, or every couple of months, the choice is really on how much you entertain friends, do you and your household drink 1 bottle of wine a week? (Generally 4 pours per bottle-750ml). If you’re interested or would like more information, don’t hesitate to contact me below.

Deliveries are made by GSO or UPS, so you know it’ll be delivered on time. We can ship to 47 states!

My job is to make a good judgment and selection, your job is to sit back and enjoy your company and wine. Cheers!


Master Sommelier Fred Dame, Court of Masters, also in the movie found on Netflix; Somm, Into the Bottle, and upcoming Somm3. Sommelier Jay Carter,PhD. Court of Masters, WSET3 of wine WSET2 of spirits. 

Wine Tasting in Los Angeles & Orange County

Hey everyone, it’s been quite awhile since I’ve posted anything on this blog. Life has gotten a little busy and I had been working on my other social media places like instagram (#jaycartermedia) and my podcast that you should be listening to although it is explicit as in yes we cuss as adults do (Wine, Spirits, Cigars and Anything Else).

♦The snake in the grass, and how it taught me.

I worked for a brief stint in Beverly Hills as a Wine & Spirits Specialist. The owner was not in touch with his own company. He would come in and the manager made his coffee, I would be sent to Wholefoods, to make sure we got the milk he needed for his coffee. They would then sit in back for a couple hours, deciding which client or distributor to call to either take or be taken to lunch depending on the “puffity puff scale”. The manager barely came out for the public and when she did, I was embarrassed for her. Her lack of wine knowledge showed through sometimes. If she didn’t know something she would just be rude and say; “I don’t have time for these simple, stupid questions, are you coming in to buy something or not”. I know we were in Beverly Hills, but my goodness, it was shocking when the answer could be a simple “Chablis from France is Chardonnay”. When I was hired, I had a young kid that was to train me how the job was done. Which, is a new day, and I’m not getting any younger, so… You would think after a week or two, he’d go on about his business, but no! He became my little boss everyday-not realizing his training was over, he became a self-proclaimed MinnieMe since the Manager seemed out of touch. He had no University background of any type in Wine or Spirits. He had not gone through the Court of Master Sommelier’s, No Wine, Spirits, Education, Trust (WSET). no North American Sommelier Association (NASA), no French Wine Scholar (FWS). NOTHING! He was proud he had read and was self taught which is good, but not the language of wine. It truly is a language to understand, to know why a wine can age, and why others cannot. Why a Pinot Noir should be paired with Salmon, and another would over power it. To understand the words used like sanguine, stone fruit, wet stone, forest floor, herbaceous, dark berry fruit, grapefruit and petrol-they all describe certain wines, notes on the nose, and sometimes taste. Also to learn why the same wine, produced by the same winemaker can have a different mouth feel depending on the storage vessel and other ways. Needless to say, I was shocked to see people’s lack of education in this particular “uppety up” wine world, serving people in the sheik metropolitan community-although money doesn’t mean they know wine, wouldn’t that be our job to not only sell the wine to people, but to have some sort of ethical standard? Which brings me to why I’m writing this now!

I don’t believe in just complaining and blaming others, I decided to go back to working for myself as I’ve always done. Although I thought it would be good for me to work in a fancy establishment, I forgot the underlying motives. We all have to make money, but it can be done providing excellent service to those who willfully are spending their hard earned money with you.

♦Wine Tasting by your personal Sommelier for the day.

I’ll be doing Wine Tasting & Wine Consulting for wines to drink now and others that are suitable for cellar aging in the Los Angeles and Orange County area-although, have wine will travel! So if you’d like to book one for family, friends, corporate events please do so. You can email me at or message me anytime of day. I’am able to do various price points and theres good wine value for just about everyone.

♦I love wine, but I can’t afford it.

Don’t think you cannot afford to do a wine tasting ever! Even if you’re on a budget… I have good quality wine for everyone. If each of your friends pitches in $10-$20 each, you’ll have a wonderful time staying in and not to mention; hang out with your friends drinking instead of having to do all the entertaining. I’am your personal Sommelier here to talk to your guests, walking everyone through the tasting. Some education along the way, but not in a college-type setting. Wine tasting should be fun. The best part is the moments you share and the memories you make.

♦Is it good for a dating experience or couples?

Good for dating AF! It gives you and your date an opportunity to be together, but to also see how you react with each others friends. If its someone new that you don’t know very well. You have safety in numbers. You can send that person off on a positive note, but not having to be stuck cornered somewhere; or you might just learn that certain something about that person that says He/She’s the one.

♦Corporate Events

In a word… Hell yes! Wine is the number one socially accepted alcoholic beverage-bar none.  Sometimes the upper echelon and the blue collar guys/gals get along and are cordial to each other. But in a setting thats not work related, have nothing in common and you’ll see the room split surreptitiously. Wine is your glue to keep everyones attention (at least for a little while).

Wine tasting is also a  controlled alcoholic environment. I do measured pours to ensure everyone is treated the same, and no favoritism is shown as well as to not have an uncontrolled intoxication incident.

I also suggest Uber and Lyft. In today’s society there’s no reason to get a DUI and doing a company function, possibly a tax deductible option (I’m not a tax attorney-please refer to your tax professional)

♦How long is a Wine Tasting?

Wine tastings are about 2 hours on average, depending on wine being poured and how many people.

♦How many people do you need to do a tasting?

It’s not really how many I need, but on average, most of my tastings have been between 10-14 people. The more people you have, the more bottles that might be needed.

♦How many bottles? 

This depends on the size of the group, and the bigger one would be how much do you want to spend. I’d say on average, 5-6 bottles. For me personally, I like a to have a glass or two of Champagne/Sparkling Wine to start things off and kind of get the palette ready for the wine. I’d also, as gross as it may sound; I wouldn’t brush my teeth before tasting wine. It has that same effect as brushing before orange juice. But you can alway brush after!

♦What should be the attire? Is there any don’ts?

It’s your group, have everyone dress how you like. I’ve had some guests that want to do a 90’s theme, or SuperHero theme-I will show up as VinoMan. Generally, just clean casual, comfortable clothing-its about the time shared and joining together; or at least thats my perspective. As far as “don’ts” go; I’m classically trained as in “no scents in the room during tasting” we couldn’t even have coffee with us, and told not to have any that day. But, people want to be little fragrant, clean or seductive smells. I get that, so just ask guests not to bath in their perfumes.

Small fun fact there’s different levels of scent in the perfume world and it would help if people were taught! From weakest to strongest in scent; Eau de Cologne, Eau de toilette, Eau de Parfum. Yes I actually had to learn that for Oenology!

♦Book a wine tasting!

Let me know when and where. Please email as I don’t talk on the phone. If I’m with a client they have my undivided attention. The phone has become a distraction and I don’t want it to interrupt your experience either.

You can email right here below!

Or you can use this contact form below. I just find it easier to store my email for your phone. Use whichever you prefer!




Tomorrow’s Podcast!

I’ll be having an interesting guest on my podcast tomorrow (Monday) at 1PM. We’ll be

trying some interesting scotches and maybe a surprise red wine. My surprise guest is going to be talking about entrepreneurship and how he’s elevated many people and companies. You can call in and give your viewpoints or ask some questions. Email at;  Leave your name, number, and what basic question (s) you’d like to ask. Keep it to three please!  I’ll have to pick a few out, so make them interesting!

The podcast is available on iTunes, GooglePlay and about 15 other great places!

“Jay Carters – Wine, Cigars, and everything else!”.

black recordering microphone

Photo by Pixabay on


If you have something you’d like to discuss and would like to book some time with me. Contact us!

Wines of Dave Phinney

1995 was the beginning of Orin Swift Cellars. On a whim, David Swift Phinney took an offer and went to Italy (Florence). David was introduced to wine, and how it was made. Phinney to a job at the Robert Mondavi Winery in 1997 as a temp harvest worker. The wine bug had definitely set in with a vicious bite! Orin Swift Cellars was started in 1998 (Orin is his fathers middle name – Swift is his mothers maiden name. These wines are from a weekly tasting group that I’m a part of and always look forward to something new.

Department 66 “Facade” Grenache Gris 2016.

This wine is aged in neutral French oak after it goes through a cool fermentation process. There’s no malolactic fermentation, so the wine retains its natural smells and tastes with a slight mineral quality. Only 10 barrels are produced, so grab it up where you can find it!

“”Veladora” Napa Valley – Sauvignon Blanc 2016.

The really cool thing about this wine isn’t necessarily the tastes; its what he does with the proceeds in my humble opinion. The proceeds go to a organization called Puertas Abiertas; which provides dental and health care for the migrants workers working in the vineyards. Politics aside, I think taking care of others this way, is a good human trait we can all learn from.

“Slander” Pinot Noir 2016

This is a Pinot blend for the most part. Typically, “Slander” was made from grapes from Santa Rita Hills, but the 2016 was blended with Sonoma grapes from William Wesley Vineyard. It’s reported that Dave said “Now this the type of Pinot that I want to drink”.

Bright ruby in color, clear, red cherries, raspberries, a slight rose on the nose. Ripe red fruit, with savory undertones with a balanced with perfect amount of Acid, giving you the feeling of a slight sweetness on the tongue.

I have quite a few more, but its been a long day, and I’ll continue with more. Please check out my Instagram for more posts!


Washington Wine

In 1981, there were 19 wineries. Today, there are more than 900.

The “Evergreen State” is the second largest wine producer in the United States.

Over the past seven years, nearly fifty percent of Washington State wines reviewed by Wine Spectator received scores of 90 points or higher.

Sixteen hours average sunlight per day, about one more hour than California’s prime growing region.

Washington is home to Fourteen wine growing regions that produce nearly Seventy varieties.

Eight inches annual rainfall in Eastern Washington (the major grape growing region). Thirty-Five  to Thirty-Eight inches in Western Washington.

The wineries of Washington State are at approximately the same latitude (46-47 degrees) as Bordeaux, France. “Interesting Facts”  provided via Wine Warehouse, CA.

L’Ecole No. 41 Lumininesce White Wine 2015

A 3rd Generation family owned, winery is located in the Frenchtown School depicted on the wine label. They’re established in the Walla Walla Valley. The main focus is Semillon blended with Sauvignon Blanc which is typical of any Bordeaux varietal. On the nose is a medium plus note of honeysuckle and some tropical fruits. There is a slight taste of Cedar from the barrel aging, but not overpowering which can be overdone at times by some winemakers. There’s a crisp taste with a slight mineral but floral taste in the wine. I  think this is a good stand alone, conversation wine. No food is needed to pair as can be the case for some bolder White Bordeaux.


Locations Washington Red

Locations wine is the epitome, of why the French sometimes yearn for less restrictions that have been placed on the many Chateau, houses, Cote. It is a blend across many appellations, taking away the traditional winemaking restrictions for a little freedom for the winemaker to do with what he wants, instead of being stymied by social wine circles. It is a blend of Syrah, Merlot, Petit Syrah barrel aged 10 months in French and American  Oak. There is a primary medium plus red fruit on the nose, with some leather, some earthy wet leaves, and then a scent of black currant as the wine gets a little oxygen. I personally get the flavor of plum, chocolate, and framboise. Brown spices, and black tea, emerge later.  I enjoyed this with Filet Mignon, which I usually don’t enjoy, typically lacking the marbling  I prefer in a rib-eye. I’ll definitely buy more for the cellar and future dinner engagements. I only wish I had the opportunity to work on the wine label itself! In my humble opinion.


L’Ecole No. 41 Ferguson Estate 2013

A “Bordeaux Blend” from the Walla Walla Valley. Clean on the nose, black fruit, ripe rich plum with a black pepper on the nose. The taste was superb and I’m glad wasn’t one of my blind tastes at the Court of Master’s Somm test! I would’ve failed for sure. The 2011 vintage was in a competition in 2014, which included 15,007 wines that were judged by 224 international wine experts, including 66 Masters of Wine and 18 Master Sommeliers. Just 33 international trophies were awarded-0.22 percent of the total wines entered. The 2011 vintage won the top award for Bordeaux varieties at the Decanter World Wine Awards, which is considered by some to be the largest and most prestigious wine competitions in the world.




Wine of the Northwest

Whats interesting to note, is up until a few years ago, nobody was taking Oregon and Washington wines seriously. We didn’t notice the parallel of the region with France. People didn’t think the “terroir” could compete with the rest of the world. Now, people are being taken back by the fruit forward, but more complex wine that is coming out. Estates like Drouhin who come from generations of winemakers have made quite the statement and don’t have the rules of France holding them back, which I’ll leave for another day explaining that! So here’s a few photos of some genuinely good wines I had last night in my tasting group. I’ll return shortly to update the tasting notes as soon as I get the chance. Cheers!




Bordeaux; drinking for the now…


I’m not going to be too detailed on this, because there are 60 appellations or different areas with kind of distinct wine styles in Bordeaux. Bordeaux’s name actually originates from the French phrase “au bord de l’eau”, which means “along the water”. Its not just some romantic name–the area does actually lie along the banks of three rivers, the Dordogne in the north, the Garonne in the south, and the Gironde, into which both flow and which flows into the Atlantic Ocean.  Information provided by Wine Warehouse.

Now that I have that out of the way.  I’ll be going into last nights wine tasting of Bordeaux. Although appreciated worldwide; I personally have a love hate relationship with Bordeaux. Some are amazing, some I’d use to put in my beef stew-maybe.

bacOBp2%Reu2lzCQG24OhQYou’ll notice there’s plates of hors d’oeuvres on the table for guests. I typically don’t eat ANYTHING while tasting wines. I’m not saying you shouldn’t, I just don’t want my olfactory glands to be compromised (my sniffer to be jacked by oils). So do what works for you. If you’re having friends over; always best to go with some snacks! 

-2014 Chateau Bois Pertuis, Appellation Bordeaux.  I used to carry this at my wine bar, but begrudgingly. I didn’t like it when it was sold to me before, and I still don’t like it. On a point system, I’d give it 75 points. I know people will hate on me for this, but its not something to drink with everyday foods or by itself, for me.


-2014 Chateau St. Ahon, Cru Bourgeois; 60% Cabernet Sauvignon, 30% Merlot, 5% Cabernet Franc and 5% Petit Verdot. This was a good drinker, I’d like this one with a filet mignon, not too dry and would do well to lend its flavours the steak.


-2014  Chateau Pimorin, Haut Medoc; These guys have it down with the leaf thinning to the green harvesting to hands on pressing. This Pimorin is a blend of 67% Cabernet Sauvignon 26% Merlot, 7% Cabernet Franc. For the price, it couldn’t be beat. A 2014 not having to wait til 2024 to enjoy and wasn’t going to rip your face off with tannins.


2016 Chateau Quattre, Cahors; Although the label states when it was blended is 2016, the fruit was sourced and matured in oak barrels for over 11 years. 80% Malbec, 15% Merlot, 5% Tannat. I concur with Decanter, easily 95 points and one of my fav’s for the night. I’ll continue with a few more tomorrow. Get your paws on this one. Great with steak or a stand alone, or even with a strong cheese. This Malbec will hold up. I think this will steal back the idea of Malbec from Argentina.

Until the next blog. Enjoy some wine with family and friends. Cheers!

Sponsored by JayCarterMedia (

PS, If there’s a certain kind of wine you’d like to see reviewed, by all means let me know.

New Zealand and Australian Wines

My typical Monday evening consists of gathering with close friends and trying some affordable drinkers, as in wine. Yes, I think you can drink wine daily. Modern times and commercialism haven’t made this quite possible, but a glass or two an evening, and you’re only looking at a couple bottles a week. It’s not obscene to enjoy your evening and possibly extend some health benefits that other beverages might not at all.

-2016 Matua Sauvignon Blanc from Marlborough, NZ. Has the typical citrus on the nose and mouthfeel you would normally get. It definitely has a nose and mouthfeel of a clean grapefruit.

-2014 Criterion Pinot Noir from Central Otago, NZ. A clear different taste than your typical Santa Barbara Pinot.

-2013 d’Arenberg “The Custodian” from Mclaren Vale, AUS. An interesting Grenache that should be tried at least once. I thought it was good with the food that accompanied, light fare fried fare, like the fried oysters I had, went very well and neither overpowered the other.

-2013 “The Strapper” by Yalumba GSM Grenache, Shiraz, Mataro from Barossa Valley, AUS. A good drink, although the name got a ton of laughs from the ladies attending!

-2013 Radis Estates’ “Mama Goat” Merlot from Coonawar, South AUS. Still had the typical chocolate note and dark berries I find consistent in many Merlots, without the price tag of Napa or French styles. A good buy.

-2013 Yalumba Shiraz 95%/Viognier 5% from Eden Valley-Triangle Block South AUS. Different and must be tried. Shiraz always a pleasant wine and goes very well with a baked or grilled chicken. I personally like this one with a bowl of navy bean and ham.

-2011 Thorne Clark “Shotfire” “Barossa Quartage” from Angaston, South AUS. A very good wine and a very good price as well.

-2015 Bleasdale “Bremerview” Shiraz from Longhorns Creek, South AUS. One of the young wines of the night, but WOW! This was my favorite! Not the most expensive, but drank like a Bordeaux without waiting for the years to pass before enjoying.

-2014 Ringbolt Cabernet Sauvignon from Margaret River, West AUS.

-2014 “Criterion” Cabernet Sauvignon from Coonawarra-Victoria, South AUS.

Both of these Cabernets were great. Cab is still truly a prince when it comes to wine. Both great buys if you want to buy and have with a good red meat, unfortunately, They don’t quite compare with a Napa Valley C/S. Frankly, I think Napa has passed France with Cabernet as well. But that’s just the soil and sun that does what it does. Not all wine can be equal, but I haven’t had a wine I don’t like from any region. Except Temecula… I haven’t found one from there I like yet!

All these wines mentioned can be found in Southern California and were sourced from Total Wine & Spirits in Redondo Beach, CA. You don’t have to go to some amazing hidden space to find gems. They’re in plain sight. Just find some friends to do a small tasting together and enjoy. Cheers!

Knowing when to hold’m, knowing when to fold’m

Hey guys and gals, it’s been a little while since I’ve posted last. I deleted quite a bit of content. I was going to open a wine location in the city of Torrance, but as I kept doing more and more to open business; and I was being asked to do other social media for other companies.. It has been fun and I realized, I actually had some talent! lol. So it was the beginning of Carter Reserve Marketing (Instagram #JayCarterMedia). I’ve been very fortunate that I’ve started a company and lucky to already have customers. I’m still drinking wine and rating them for the day to day drinker. I’m all for the big stuff once and awhile. But I absolutely love finding those gems out there that go with our everyday foods in Los Angeles. I just got a little occupied getting everything together, and really should enhance the wine side of things.

So, back to the theme… As things seem to fall apart with my wine venture – I started to notice how many people actually enjoyed seeing my failures. I was literally privy to listening to a conversation the back room boys had about me at Bo’s cigar lounge. In front of me, they’d never talk to me the way I heard them talk. I also am going to go off script here and say; “I’D LOVE FOR ANY OF YOU BO’S GUYS TO SAY WHAT YOU’VE SAID TO MY FACE”. Okay, now that’s, out of the way.. lol. Knowing when to hold’m: When you’re going through tough times, a lot of people are around. Try to see past the white noise of “things will get better” and see the ones, who still treat you like a person. Those are your friends and business relationships you want to hold onto. Knowing when to fold’m The guy or girl who used to hug you and treat you as a friend and brother, but now can’t seem to respond to your text message or your calls go straight to voicemail regardless of time of day. That’s the one you dump. Obviously, people have arguments and have “non talking spats” but when you know deep inside, there’s no positivity there… Dump’m! Do it quick.. The quicker you can shuttle a person like that, the faster you can work on positively and move forward with… well.. EVERYTHING! Best thing I ever did was not go back to Bo’s Cigar Lounge in Torrance. I used to be there daily, and I did nothing. Literally saw the same people, listened to the same complaints about their lives and how they would’ve and could’ve, but didn’t.

Thus is life. We move on. I’m sure some of the guys will read this and have more colorful things to say.. My answer… I don’t care. I’m about making things happen for myself and for my clients. I’ll review some wines on Monday night and have something out soon!

Oh yeah, sometimes the Negative Nancy is related to you. It might be your dad, mom, son or daughter. Communicate that you love them, but they need to stay in their lane. Your life is yours to live, we only have one. Stop dreaming of heaven and what might happen, start learning to deal with this gift called life itself. #MakeItHappen

If your business could some help with 2018 economy know how, contact me and see what we can come up with. Cheers!

Instagram #Jaycarterwine

Jay Carter, Certified Sommelier and championing for the regular wine drinker!